SmartPros Reader Profile
SmartPros Accounting (www.smartpros.com) is a predominant Web portal for the accounting industry, covering news, insights, research tools, career resources and more every weekday. SmartPros.com is also the gateway to SmartPros' online and off-line continuing professional education solutions for accounting professionals. Learn more about our products.
SmartPros' target audience includes professionals in accounting, tax and auditing firms, corporate accounting and finance departments and financial planning agencies, as well as accounting students, in organizations of all sizes and in all industries in the U.S. and internationally.
Over half of SmartPros readers are certified public accountants, and one-quarter are MBAs. The SmartPros audience also includes financial officers (CFOs), certified management accountants, financial planners, internal auditors, and tax attorneys, to name a few. Over 60 percent are in an executive position.
Additionally, SmartPros readers are Internet-savvy and early adopters of new technologies. They are constantly seeking new ways to use information technology to save time, save money and better serve their clients and their organizations.
The goal of SmartPros.com is to be the most informative, insightful resource for accounting professionals and students. Our content aims to provide a professional point-of-view on topics that are relevant to the industry. SmartPros offers a mix of both cutting-edge editorials and unbiased news.
SmartPros.com has 10 sectors: Accounting & Auditing, Ethics & Compliance, Financial Planning, Human Resources, International, Legal, Corporate Finance, Accounting Students, Tax, and Technology. (Please note that the HR, International, Legal and Technology subjects are covered as they pertain to the accounting profession.)
Additionally, the Web site covers a wide variety of topics through news, features, solutions, and editorials. Our Columnists & Columns line-up includes hot-topic commentaries, book excerpts, career counseling, marketing tips and more, all provided by leaders in their respective fields. Also, SmartPros frequently highlights an important topic from its CPE product line, making it available to visitors at no cost.
SmartPros' content and user interface are enhanced by feedback and insight provided through Opinion Polls and Article Ratings. We also receive Letters to the Editor via a simple, one-step Web form.
SmartPros distributes over 200,000 email newsletters each month to subscribers.
The free SmartPros Accounting News & Insights e-newsletter is distributed every Monday morning. This newsletter highlights weekly news, product overviews, new feature articles, special promotions through our sponsors, book reviews and more. View a sample.
The free SmartPros Accounting & Finance Career Insights e-newsletter is distributed once a month. It includes top features, recents career news, new books on career development and much more. View a sample.
Ethics and Compliance Insights, also free to subscribers, is distributed monthly by Working Values Ltd., a business ethics and training company. This newsletter keeps readers abreast of ethics and compliance news, provides tips on how to improve ethics programs, and highlights new products and services of interest to readers. View a sample.
Additionally, SmartPros distributes newsletters when new courses are updated in the subscription catalogs. These include CPA Report, Financial Management Network Behind the News, Banking News & Insights, and Engineering News & Insights.
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