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Marketing Resources
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Client at the Core: Marketing and Managing Today's Professional Services Firm
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each." –Ronald J. Baker, author, Professional’s Guide to Value Pricing and The Firm of the Future |
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Power Up Your Profits: 31 Days to Better Selling, 2nd Edition
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction. This updated edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. |
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A SmartPros Bestseller
The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services
A new road map to help leaders understand the differences between leveraging people and leveraging knowledge; between billing for time and pricing for value; and between doing things right and doing the right things.
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
"A 'can’t-miss' strategy for developing business. Troy Waugh clearly and concisely focuses on the most critical issues while not overburdening the reader. It provides the tools necessary for even the novice to become a marketing star."
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Marketing Your Consulting and Professional Services, 3rd Ed.
This is a must for today's fiercely competitive, highly demanding marketplace
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Marketing Your Consulting Services
Practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be successful.
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Starting and Building Your Own Accounting Business, 3rd Edition
Expert advisor and author Jack Fox shows you how to do it -- how he did it -- with a minimum amount of anxiety and cost.
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The Necessary Art of Persuasion
Online course, 1 credit, $19.99 |
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Financial Services without Borders: How to Succeed in Professional Financial Services
An impressive body of work that successfully capitalizes on nearly thirty years of first-class research into the financial services industry.
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Identifying Sources of Profitability
Online course, 2 credits, $39.98 |
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Small Business Marketing For Dummies
Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to successful marketing, from ads and direct mail to public relations and the Internet.
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Building a Profitable Online Accounting Practice
Highly effective, proven strategies for creating a thriving virtual accounting practice:
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Advertising, Sales Promotion and Public Relations
Online course, 2 credits, $39.98 |
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Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition
How to create successful high-impact advertising on a limited budget using practical, time-tested techniques.
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Media Training 101: A Guide to Meeting the Press
Top-notch advice for working with the media.
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Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy
This easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy.
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Differentiate or Die: Survival in Our Era of Killer Competition
An in-depth exploration of today's most successful differentiation strategies.
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Strategic Marketing: In the Customer Driven Organization
Written for students of general marketing, marketing management and strategic marketing for advanced undergraduate and MBA courses.
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Ten Deadly Marketing Sins: Signs and Solutions
"This book should really be called the Eleven Deadly Sins. The eleventh sin would be for a CEO, CFO, or CMO to fail to read and act on the content of Kotler’s Ten Deadly Marketing Sins." –Roger Blackwell, Professor of Marketing, The Fisher College of Business |
